This fashion campaign photoshoot features scarves by the Bulgarian fashion brand Kitna, inspired by traditional Bulgarian embroidery motifs. The designs reinterpret authentic folk patterns into contemporary textile prints. For the visual concept, we chose a bold red setting – echoing both the brand’s identity and the dominant color found in many traditional Bulgarian embroideries. The vibrant background creates contrast and highlights the rich colors and details of the scarves. The goal of the shoot was to create a playful and colorful atmosphere that complements the beauty of the scarves while allowing their patterns and textures to stand out.