Born in Bulgaria in 2009, Pefo Studio was founded by Petya Vasileva, a photographer, cinematographer, and passionate storyteller with a background in photojournalism. It all started with the desire to tell impactful stories in a creative and unconventional way – filled with adventure and emotion – together with a team of friends. Over the years, Petya has worked in Italy, Germany, Greece, and Cyprus, and on various magazines, campaigns, video productions, and commercial photography projects for clients such as Lidl Bulgaria, the Ministry of Interior, Desiso Monni, Intelecom, and many others. With over 16 years of experience in advertising photography, food photography, and videography, Petya brings passion and expertise to everything she does. At Pefo Studio, we believe that without a sense of humor, there is no room for true creativity. That’s why our collaborations are as inspiring and fun as they are professional and results-driven.

COMMERCIAL PRODUCTION- From small creative shoots to full commercial productions — driven by bold ideas, strong visuals, and stories that leave a lasting mark. CREATIVE DIRECTION - Shaping visual concepts through moodboards, styling, lighting, and creative direction that turns ideas into strong visuals. VIDEO - Cinematic video production for commercials, branded films, BTS, stop motion, and creative short-form content. We can help you make it happen. PRODUCT & FOOD PHOTOGRAPHY - From tabletop shots to larger commercial and lifestyle productions — creating visuals that make every product feel alive and irresistible on screen. SOCIAL CONTENT - Dynamic social media content built around mood and storytelling, and enough hooks to keep people watching for more than just 3 seconds EDITING & RETOUCHING - The shoot isn’t over after you call wrap — that’s only half of the work. The other is where color, rhythm, texture, and emotion come together in post-production

APPROACH – Before each project, we listen to you, consult you, and offer the best possible option. We move on to the script and storyboard, where everything almost comes to life and sparks the first vision. Together we choose the models and faces that will breathe life into your advertisement. We suggest the right location, select the appropriate film equipment, and take care of the lighting – because for us, light is our paintbrush. We make sure that the best stylists and makeup artists work wonders with makeup, hair, and styling. Finally, we edit, color, and design the sound, so that after all this you can be proud, satisfied, and turn the final product into your most profitable asset. For us, every project is a collaboration built on trust and creativity. We listen, adapt, and think outside the box, making the process as enjoyable as the results. Our goal is not just to deliver content, but to create stories that stay with people. We believe strong visuals and thoughtful storytelling help brands grow, build identity, and create real connections with people.