Born in Bulgaria in 2009, Pefo Studio was founded by Petya Vasileva, a photographer, cinematographer, and passionate storyteller with a background in photojournalism. It all started with the desire to tell impactful stories in a creative and unconventional way – filled with adventure and emotion – together with a team of friends. Over the years, Petya has worked in Italy, Germany, Greece, and Cyprus, and on various magazines, campaigns, video productions, and commercial photography projects for clients such as Lidl Bulgaria, the Ministry of Interior, Desiso Monni, Intelecom, and many others. With over 16 years of experience in advertising photography, food photography, and videography, Petya brings passion and expertise to everything she does. At Pefo Studio, we believe that without a sense of humor, there is no room for true creativity. That’s why our collaborations are as inspiring and fun as they are professional and results-driven.

COMMERCIAL – Whether your project is a TV commercial or for the web, large or small, we are creative and flexible enough to meet your needs in the best possible way. ACTION – For us, adventures are a big part of our lives. We are not stuntmen, but we do everything for the shots – even the unthinkable. PRODUCT & FOOD – Tabletop shots, drinks, or products – we love bringing objects to life. Styling, lighting, and stop motion – we push everything to perfection. Through our lens you can almost feel the aroma, crave a sip of the cocktail we’ve filmed, or desire to wear the latest shoe collection. For us, every product deserves to look irresistible on screen. DOCUMENTARIES – Real stories deserve real attention. We dive deep into people, places, and events to create films that don’t just inform but also connect and inspire. AERIAL – Flying cameras bring stories to life in a way nothing else can. POST PRODUCTION – Post-production is perhaps half of the work on any project, making the final product perfect and impactful, whether it’s video editing, retouching, sound design, or color correction. We also create FASHION & LIFESTYLE, MUSIC VIDEOS, and SOCIAL MEDIA CONTENT.

APPROACH – Before each project, we listen to you, consult you, and offer the best possible option. We move on to the script and storyboard, where everything almost comes to life and sparks the first vision. Together we choose the models and faces that will breathe life into your advertisement. We suggest the right location, select the appropriate film equipment, and take care of the lighting – because for us, light is our paintbrush. We make sure that the best stylists and makeup artists work wonders with makeup, hair, and styling. Finally, we edit, color, and design the sound, so that after all this you can be proud, satisfied, and turn the final product into your most profitable asset. For us, every project is a collaboration built on trust and creativity. We listen, adapt, and think outside the box, making the process as enjoyable as the results. Our goal is not just to deliver content, but to create stories that stay with people.