This is the funniest and lighthearted video we shot for the Lidl Bulgaria campaign, capturing the children’s casual and funny answers to the question “What is love?”.The campaign encouraged the brand’s followers to share the video on social media, with Lidl donating one penny for each share in support of children in need. A project that the entire team had fun with and was deeply proud of, a project that garnered thousands of shares and a significant donation — it was a transformation of a simple idea into a viral and meaningful campaign.

CREDITSClient: Lidl Bulgaria
Agency: Pure Communication
Director / Camera: Petya Vasileva
Camera / Grip: Mikael Stefanov
Assistant: Radostina Vasileva
Production: Pefo Studio